With 10,200 employees operating in 40 countries, the VELUX Group decided that to serve their customers effectively they needed to move from a hierarchical, siloed organization to a global matrix. This required a shift of culture and behaviours (e.g. attitude to risk, control and cooperation), and developing a common skill set, mindset and language throughout the organization for working in a matrix. For many, this meant a loss of control, but with higher levels of accountability, and a corresponding need for more innovative ways of working. Global Integration has supported the VELUX Group on this mission since 2014, and they have embraced the changes required.