The brainstorming meeting #meetingmyths
As part of our Better Meetings Campaign, we are addressing the best way to run certain types of meetings. Today – brainstorming.
The brainstorming meeting is based on a popular – but incorrect – assumption that groups generate more ideas than individuals on their own.
In fact, it has been clear from research for many years that the opposite is true: individuals working alone generate many more ideas than the same individuals working collectively. In a group, people tend to moderate their ideas and are influenced by the status and feedback of other group members.
In the international and virtual groups we often work with, language and cultural differences can also act to inhibit collective idea generation.
If you want pure creativity and idea generation it is better to let individuals prepare and work alone.
Where a group does add value is in the development and evaluation of ideas so there is value in doing this in a meeting – just not the brainstorming part.
Why not…?
Find out more about Effective Meetings skills and the difference they make.

Explore our training programs to see how we can help.
Agile & Digital Training Matrix Management Training People and purpose Training Virtual Teams TrainingEducate yourself further with a few more or our online insights:
30 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.

Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 30 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.