Podcast or article downloads – Listen and learn or read and remember?
We have been running a series of Podcasts on our various websites over the last year, and have been quite surprised at the results of what people access in terms of downloaded files. On our www.speedleading.com site we offer people an option of an introduction to speed lead on MP3 or more or less the same information as a PDF. 97% of people will choose the Podcast MP3 file.
If we look on our matrix management blog again over 95% of people choose the MP3 podcast option over the PDF.
Now on this Global Integration site, we don’t have an option to download MP3s directly from that site. The links bring you into one of the other sites where they are hosted. Here (relative to traffic) we find a similar number of people download resources, (so sites with similar amount of traffic are generating similar amounts of downloads) but of course without an MP3 option, everyone chooses the PDF articles.
It seems that offering MP3s doesn’t necessarily increase the volume of downloads, but it does massively change the proportion and people seem to prefer audio by a factor of 20 to 1
Maybe for the kind of people who are interested in what we do, who are regular travellers and busy people, the MP3 format is just more convenient. Unfortunately we don’t know how many MP3s are downloaded through iTunes. We don’t get traffic information from there.
Take a listen at our podcasts or download our articles and choose for yourself.
Explore our training programs to see how we can help.Agile & Digital Training Matrix Management Training People and purpose Training Virtual Teams Training
Educate yourself further with a few more or our online insights:
25 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.
Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.