Matrix Monday: Walmart, P&G, Unilever Learn from Their Mistakes
Our Matrix Monday series which summarizes some of the limited available literature on the matrix, continues today with the slightly less academic, but no less valuable, Walmart, P&G, Unilever Learn from their Mistakes: Yielding to Lure of ‘Sexy’ Undeveloped Markets Can Be Bad for Business, by Jack Neff, Advertising Age, June 15, 2009.
Deciding what should be global and what local is a perennial challenge. Paul Polman is the only senior executive to have worked at each of three of the biggest consumer-product marketers of the past five years – Procter & Gamble, Nestle, and Unilever. He’s therefore seen various approaches to running global marketing in matrixed organizations.
In this short article he concludes that no single solution will work universally, even within the same company.
The article is interesting for examination of global/local split and how highly nuanced that can be, and it’s look at trends towards and away from centralization. Although written in 2009, there’s also more than a passing nod to the way that the internet and social media present a global -local quandary that marketers have yet to quite fully solve.
The three companies, along with Reckitt Benckiser, share their approaches, learning, and some of their tactics for managing the split, including moving people around.
For further articles in this series: Matrix Monday
For further material, including videos and podcasts: resources
Explore our training programs to see how we can help.Agile & Digital Training Matrix Management Training People and purpose Training Virtual Teams Training
Educate yourself further with a few more or our online insights:
25 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.
Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.