Article on Global Marketing
We are seeing a number of clients concentrating on building more integrated central functions, Here is an interesting article on different organizations’ experiences in creating a more global marketing organization.
“Paul Polman is the only senior executive to have worked at each of the three biggest consumer-product marketers on Earth in the past five years — Procter & Gamble Co., Nestlé and Unilever. As such, he’s seen a variety of takes on how to run global marketing, and his unique perspective is this: No single solution will work universally, even within the same company. Most global marketers have adopted some form of matrix organization…” – see the rest of the article at Advertising Age – Walmart, P&G, Unilever Learn from Their Mistakes.
What developments in this area are you seeing in your organization?
Educate yourself further with a few more or our online insights:
25 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.
Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.