Crucial to the success in today’s digital world is being able to convert data to insights. Doing this effectively will give us an advantage over our competitors and can even become new services. For example, the French firm Babolat originally developed tennis rackets with sensors for quality control to check that the new rackets were […]
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Start-ups like Dollar Shave Club are upending the FMCG industry by cutting out the middle men such as Unilever, P&G and retailers like Boots – and instead using the internet to sell direct to consumers. It is technology, an entrepreneurial mindset and their lazer-like focus on consumer needs that is enabling them to succeed – […]
At eBay they constantly tweet little parts of a beta version of their website to select users, get feedback and refine before launching across the board. Many customers enjoy giving feedback in return for early access to new features, and to feel part of the process of making something great. This kind of constant experimentation […]
You may have read about the “digital divide” between those who have ready access to computers and the Internet, and those who do not. Now we are observing the digital divide inside some of the world’s most successful companies as investment in digital hubs and new digital talent risks alienating existing managers and professionals. Digital […]
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