Creating alignment is a key challenge in matrix management, where individuals often have multiple bosses and competing, sometimes conflicting objectives.

In this video, Kevan Hall talks about how companies can create clarity in alignment of goals and roles, but also what to do when not everything can be made clear.

In matrix management, not everything can be aligned. We introduce a matrix because we have multiple and competing business objectives and limited resources. If everything could be perfectly aligned at the top, we wouldn’t need a matrix management structure.

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About the author:

Kevan Hall Kevan Hall is a CEO, author, speaker and trainer in matrix management, virtual teams and global working. He is the author of "Speed Lead - faster, simpler ways to manage people, projects and teams in complex companies, "Making the Matrix work - how matrix managers engage people and cut through complexity", and the "Life in a Matrix" podcasts, videos, cartoons and blog. He is CEO and founder of Global Integration. Company profile: .

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