Just spotted a good article on global account management at marketing agency OMD Omnicom: it highlights the benefits they have seen from introducing more integrated global account management information.

They consider global account management to have been instrumental in a number of major client wins.

Read the full article on global account management here.

See our other posts on global account management or more about our global account management training.

About the author:

Kevan Hall Kevan Hall is a CEO, author, speaker and trainer in matrix management, virtual teams and global working. He is the author of "Speed Lead - faster, simpler ways to manage people, projects and teams in complex companies, "Making the Matrix work - how matrix managers engage people and cut through complexity", and the "Life in a Matrix" podcasts, videos, cartoons and blog. He is CEO and founder of Global Integration. Company profile: .

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