This poster was spotted on London’s metro (Tube) last week, and is a great demonstration of why traditional thinking on cultural issues can be misleading.

Assuming that someone is Asian culturally because of their appearance might be a good place to start when thinking about how to communicate with someone you don’t know, particularly if you are visiting their country, but could also be misleading.

At Global Integration. we believe it’s more important to understand and respect cultural and personal differences, rather than try to mimic them, something we try hard to reflect in our cultural awareness training.

About the author:

Claire Thompson Claire has a background in PR and communications, and has worked in the UK and abroad for many years. Within Global Integration, she's the frontline for co-ordinating the blogging, social media, posting and general digital magic that team members ask for support with. It keeps her busy - she loves it! Google+ Profile: .

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