We are seeing a number of clients concentrating on building more integrated central functions, Here is an interesting article on different organizations’ experiences in creating a more global marketing organization.

“Paul Polman is the only senior executive to have worked at each of the three biggest consumer-product marketers on Earth in the past five years — Procter & Gamble Co., Nestlé and Unilever. As such, he’s seen a variety of takes on how to run global marketing, and his unique perspective is this: No single solution will work universally, even within the same company. Most global marketers have adopted some form of matrix organization…” – see the rest of the article at Advertising Age – Walmart, P&G, Unilever Learn from Their Mistakes.

What developments in this area are you seeing in your organization?

About the author:

Kevan Hall Kevan Hall is a CEO, author, speaker and trainer in matrix management, virtual teams and global working. He is the author of "Speed Lead - faster, simpler ways to manage people, projects and teams in complex companies, "Making the Matrix work - how matrix managers engage people and cut through complexity", and the "Life in a Matrix" podcasts, videos, cartoons and blog. He is CEO and founder of Global Integration. Company profile: .

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