Global Account Management in the Matrix

Customer demands are one of the key reasons why organizations need to set up sales structures that operate across traditional functional and geographic organizations. If your customer wants to be served on a regional or global basis you had better find a way.

As a response many companies have set up global accounts management organizations. Initially they tend to focus on the mechanics of selling and providing service to their most important customers.

However, they quickly realize that global account management is a big step up in complexity from national sales. Global account managers have to manage a lot of complexity, both in their client organization and in their own companies (which is frequently even harder to manage). They may also be one of the first functions in their organization to have to cope with the challenges of matrix, virtual, global and cross-cultural working. They quickly find they need new tools to help.

Got the global account management tools you need?

See more posts on global account management at our global integration site. Listen to our global account management podcast. Find out about or global account management training.

You can also contact us to get a copy of our data sheet on global account management, a self-diagnostic questionnaire and examples of typical training applications.

What are your experiences of global account management?

Global Account Management in the Matrix

Explore our training programs to see how we can help.

Virtual Teams Training Matrix Management Training Agile & Digital Training

Educate yourself further with a few more or our online insights:

25 years of experience learning with a range of world class clients

We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world.  Our tools and programs have been developed for diverse and demanding audiences.

View more of our clients
Two woman talking with a cup of coffee

Tailored training or off the shelf modules for your people development needs

We are deep content experts in remote & virtual teams, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.

For more about how we deliver our keynotes, workshops, live web seminars and online learning.

Discover our training solutions