In this podcast Kevan Hall, CEO of Global Integration, discusses global account management. Global account management has become common in large global organizations and their suppliers but it represents a real step up in complexity from national accounts or other local key accounts management.
Global accounts managers need to be able to cope with complex customers, manage the complexity of their own organizations (which can be harder) and deliver service and sales through matrix and virtual teams – often without traditional hierarchical authority.
A lot of global account management training focuses on sales ability but we also need to recognize and build the new skill levels required for this additional level of business complexity. In this podcast Kevan talks about what makes a global account and what are the key drivers of complexity in managing complex global account teams.
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Find out more about our and our approach to global accounts management and teams training, see other posts on global account management at https://www.global-integration.com
A great summary. Really captures the key issues and challenges
This is a really good podcast on global account management. It clearly illustrates the issues faced by global account managers when managing global complex account team.
It also covers the thorny issues that often surface when dealing with large and complex accounts with differing cultures.
If you manage global accounts I would recommend listening to the podcast.
Peter Ramsden
Paramount Learning Ltd
Thanks Peter, we have had areally good response to the podcast.