Who invented the term dogfooding – was it me?
In the mid-90’s, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company who made pet food, I used to tell the story about how, at the end of out factory tour, we would taste our own product to ensure quality. (Its quite safe and reasonably tasty).
I usually added the gag that you could tell the testers because they had beautiful shiny hair, but slightly damp noses!
A couple of years later when I came back to Microsoft, people were using the term ‘dogfooding’ to mean consuming your own product first before sharing it with customers. I asked them where it came from, but no one could remember and I always wondered if it was me.
I saw the term used again recently in an article and it reminded me of the story.
So – to satisfy my curiosity – does anyone else know how the term came into the technology industry, and can they claim to have spotted it before about 1995.
If it was me, I heartily apologize for introducing the phrase. It was meant innocently!
Explore our training programs to see how we can help.Agile & Digital Training Matrix Management Training People and purpose Training Virtual Teams Training
Educate yourself further with a few more or our online insights:
25 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.
Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.