Matrix management in sales and service delivery
Continuing our series of blog posts examining the effect of the matrix in various business functions, today Kevan Hall takes a look at how the matrix affects sales and service delivery.
It is obvious that the shape of your sales and service delivery organization will be influenced by your customers.
Even in large global organizations the vast majority of customers are usually local. If you operate in these markets, particularly with strong local competition, you need to be agile and focused on local needs.
This part of the sales and service organization may be best organized through the vertical functional or geographic structure, probably with some form of regional coordination in global companies.
However, global accounts are becoming increasingly important, and often generate high levels of revenue and profile. They are increasingly demanding and expect a single point of contact to focus on their needs. Even large organizations need to align their systems and ways of working horizontally around the world to meet the needs of these important customers.
Many global account managers and global teams find it more difficult to navigate the internal complexity of their own matrix organization than that of the customer.
We need to represent the views of the customer across many countries, business units and functions. When the customer has a problem they don’t want to hear about our issues in internal coordination – they just want a solution. We have to have the ability to make decisions and deliver them across the organization. Often it’s harder to deal with issues of internal cooperation than to deal with the external issues with the customer. Global Accounts VP, Telecoms, France
For these reasons, we see an increasing tendency to create horizontal organizations dedicated to looking after the truly global accounts. Whilst at the same time, local sales organizations remain based on geography.
Global accounts may be another area where a global ‘horizontal’ silo is the most effective organizational form – but at the risk of replacing vertical silos with horizontal ones!
People working in global or account management teams will need to coordinate with their local sales and service delivery people to provide a seamless service to their customers, so the skills of matrix management and matrix team working become increasingly is essential in these areas.
Check out an integrated graphic on our global account management learning path and training module contents.
Educate yourself further with a few more or our online insights:
25 years of experience learning with a range of world class clients
We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world. Our tools and programs have been developed for diverse and demanding audiences.
Tailored training or off the shelf modules for your people development needs
We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 25 years of training experience.
For more about how we deliver our keynotes, workshops, live web seminars and online learning.