The alignment myth – If you can align goals, you don’t need a Matrix organization

Author: Kevan Hall

Last week was a whistle-stop tour of parts of the USA to visit clients and talk about some of their matrix organization issues. London-Detroit-Boston-New York-London.

Alignment came up, as always in a  matrix structure. We discussed that alignment is a good thing where we can bring clarity but that the purpose of a matrix organization is to trade some clarity in return for more flexibility. In matrix management, it is a myth that everything can (or should) be made clear – if we could we would not need a matrix!

🔎 Review Note
This legacy article remains relevant so we kept it and updated it lightly in February 2026 to maintain accuracy and improve clarity.
For the latest thinking, see our updated Guide to Reaching Alignment.

One of the managers I was talking to made the observation that the matrix was set up to recognize competing priorities and the true complexity of modern business but that all of our efforts seemed to be focused on using RASCI and other tools to get back to the unified, simplified and one dimensional sets of accountabilities and objectives that we enjoyed before the matrix (though often this is an idealized view of a past that never really existed – can you remember when everything was clear and aligned – I know I can’t)

If you can use alignment tools to get back to completely aligned goals and accountabilities then you do not need a matrix.

If you can’t align completely (as is normal) then we have to get used to the new complexity and accept that full alignment is  myth in the matrix. I think that good management is a balance of seeking clarity where we can and learning to live with the remaining complexity.

When we train people to challenge this myth they quickly accept it intellectually, but when we help them develop action plans people seem to unconsciously focus all of their efforts on creating clarity and they tend to avoid the tools around embracing ambiguity – it seems this is human nature.

Today we talk more about “80% alignment, 100% commitment.

See more matrix management challenges in our definitive guide.

Educate yourself further with a few more of our online insights:

30 years of experience learning with a range of world class clients

We work with a wide range of clients from global multinationals to recent start-ups. Our audiences span all levels, from CEOs to operational teams around the world.  Our tools and programs have been developed for diverse and demanding audiences.

View more of our clients
Two woman talking with a cup of coffee

Tailored training or off the shelf modules for your people development needs

We are deep content experts in remote, virtual and hybrid working, matrix management and agile & digital leadership. We are highly flexible in how we deliver our content and ideas. We can tailor content closely to your specific needs or deliver off the shelf bite sized modules based on our existing IP and 30 years of training experience.

For more about how we deliver our keynotes, workshops, live web seminars and online learning.

Discover our training solutions