In our work on global account management we come across a lot of acronyms.
GAM is a global account manager, but there is also:
- IAM – International account manager
- SAM – Strategic account manager
- KAM – Key account manager
- PAM – Partner account manager
In each of these cases the account in question may have some combination of the need to work across complex organization structures, corporate cultures, distance, cultures, timezones etc… (the areas we specialize in).
As global account management (we will call it GAM) becomes more embedded in an organization it is common for the global accounts function to become more formalized and even to be established as its own business unit operating horizontally across the organization.
Despite this the acronym for Business Unit Manager is rarely used :-)
Any other acronyms you use?