Over the past few months we’ve been blogging about how the digital revolution requires new ways of working across the organization – well that includes us as individuals too. So how can we pull all of these digital insights together and apply them to our day-to-day work? In terms of step 1, starting ‘outside in’ […]
About Debbie Marshall-Lee
This author has yet to write their bio.Meanwhile lets just say that we are proud Debbie Marshall-Lee contributed a whooping 53 entries.
Entries by Debbie Marshall-Lee
There’s a lot of talk about improving our customers’ digital experience, and rightly so. However as employees, we are also customers of other digitally advanced companies. We have come to expect a similarly seamless digital experience at work – but are often left disappointed. “When we started this journey, we had a gap that existed […]
Crucial to the success in today’s digital world is being able to convert data to insights. Doing this effectively will give us an advantage over our competitors and can even become new services. For example, the French firm Babolat originally developed tennis rackets with sensors for quality control to check that the new rackets were […]
Start-ups like Dollar Shave Club are upending the FMCG industry by cutting out the middle men such as Unilever, P&G and retailers like Boots – and instead using the internet to sell direct to consumers. It is technology, an entrepreneurial mindset and their lazer-like focus on consumer needs that is enabling them to succeed – […]
At eBay they constantly tweet little parts of a beta version of their website to select users, get feedback and refine before launching across the board. Many customers enjoy giving feedback in return for early access to new features, and to feel part of the process of making something great. This kind of constant experimentation […]
According to HBR’s report entitled ‘the pace of technology is speeding up’, 40% of us had Smart phones within 10 years of them being introduced – whilst in contrast it took 64 years for traditional telephones to reach 40% penetration. Once our product or service becomes digital it becomes subject to exponential change and progress. […]
As technologists have been telling us for many years, different individuals adopt technology at different speeds (see Figure below). Source: Diffusion of innovation, Everett Rogers (2003) This shows the process by which an innovation is taken up over time. Sustainability comes when we reach a critical mass of people adopting the technology. The ‘innovators’ and […]
A lot is being written about ‘digital transformation’ at the moment, making it hard to pick out the helpful insights from the hype. One essential insight that we and our clients are finding extremely helpful is that: technological change is exponential whilst human adaptability, and therefore organizational change, proceeds more slowly. Managing the widening gap […]
Serious money is being poured in to ‘digital’ – with a new Forbes report for Dell finding that 85% of the 500 senior executives surveyed are spending up to a quarter of their total budget on digital transformations. However, is this money being well spent? Even back in 2015, a global survey of managers and […]
Whilst there is definitely a fair degree of hype, the thinking is now, ‘how do we achieve results in a digital world?’ rather than ‘should we bother?’ – with 47% of global decision-makers believing their current business model will be obsolete by as soon as 2020, according to a recent study by Harvard Business Review. […]
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