Case Study: CW Fletcher

CW Fletcher, a long established and well respected aerospace and nuclear manufacturing company based in Sheffield was an early adopter of the Sharing in Growth (SiG) programme.

From the start, the leadership team, headed by Managing Director Steve Kirk, welcomed the support in both hard and soft skills development offered by the SiG delivery partners.

During the Communicating with Impact session, delivered by Phil Stockbridge of Global Integration, the leadership team identified a fundamental gap in its approach to doing business: its products are world class, the people strive to be world class, but the image of the business was anything but world class. Phil had provided the insight whilst presenting a session on PIE – Performance, Image and Exposure, (based on the work by Coleman, H. (1996). Empowering Yourself, The Organizational Game Revealed. Coleman Management Assocs).

From that moment, Steve and the leadership team took it upon themselves to transform their image to match the quality of their products and services.

First indications that demonstrable progress was being made came at one of the SiG networking events, where CW Fletcher were guest speakers. Steve and the team communicated with confidence, projecting an image of a business with vision, purpose and a will to succeed.

Phil had the opportunity to check in at the Mansfield Road site a few months later and Steve showed him around the facility. Said Phil:

“It was obvious that a transformation was underway; from the welcome at reception, through to a workshop applying many of the 5S techniques encouraged by the SiG team, Steve was able to present a business whose image was more in line with its world class products.”

Nearly three years on from the start of the SiG programme, and Phil caught up with Steve and Rich from Fletchers at the Farnborough International Airshow. The team were celebrating a £7 million three year export deal with Kawasaki Heavy Industries of Japan.

Under the new agreement signed on the first day of the Farnborough International Airshow, CW Fletcher will supply unison ring components which will ultimately be fitted into Rolls-Royce aero engines.

When asked about the transformation of CW Fletcher, MD Steve Kirk said: “We always knew we produced and delivered high quality, complex parts but SiG helped us to understand there was more we could do to attract new customers. With that realisation, we started to work on transforming our facility into one that naturally displays CW Fletcher as a safe partner for any customer to trust with the manufacture of their valuable components.

“Sharing in Growth transforms both the technical and leadership capabilities of an organisation. In an increasingly competitive global market, successful businesses will combine world-class products and services with world-class people, operating in world-class facilities.”

At CW Fletcher, the benefits are clear for all to see; PIE – Performance, Image and Exposure – is now an integral part of the way they do business.

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