We have been running a series of Podcasts on our various websites over the last year, and have been quite surprised at the results of what people access in terms of downloaded files. On our www.speedleading.com site we offer people an option of an introduction to speed lead on MP3 or more or less the same information as a PDF. 97% of people will choose the Podcast MP3 file.
If we look on our matrix management blog again over 95% of people choose the MP3 podcast option over the PDF.
Now on this Global Integration site, we don’t have an option to download MP3s directly from that site. The links bring you into one of the other sites where they are hosted. Here (relative to traffic) we find a similar number of people download resources, (so sites with similar amount of traffic are generating similar amounts of downloads) but of course without an MP3 option, everyone chooses the PDF articles.
It seems that offering MP3s doesn’t necessarily increase the volume of downloads, but it does massively change the proportion and people seem to prefer audio by a factor of 20 to 1
Maybe for the kind of people who are interested in what we do, who are regular travellers and busy people, the MP3 format is just more convenient. Unfortunately we don’t know how many MP3s are downloaded through iTunes. We don’t get traffic information from there.
Take a listen at our podcasts or download our articles and choose for yourself.